In a recent live social media broadcast, DMG Music CEO Shadrick A. Kuteh addressed misconceptions surrounding his company’s relationship with Liberian songstress Fluxii, firmly stating that the production and record label did not sign her as an artist. Instead, Kuteh clarified that their arrangement is based on a collaborative partnership agreement, not a traditional artist-label signing. The CEO expressed frustration with individuals who have been “dragging” the company’s name on social media platforms without understanding the full story, noting that out of respect for the culture and professional decorum, he deliberately chose not to engage in public disputes or controversial exchanges.
The origin of this professional relationship began organically when Kuteh first discovered Fluxii’s music online, with the CEO admitting that he initially mistook her work for that of a much more established artist due to its exceptional quality and production value. The song resonated so deeply with him that he ultimately chose to feature it at his own wedding ceremony. Kuteh was introduced to the track through Korto Barry, and the personal significance of using her music at such an important life event demonstrated his genuine appreciation for her artistry beyond typical business considerations.
Following his wedding, Kuteh’s curiosity about the artist behind the compelling music led him to investigate further, eventually prompting him to ask, “Who is this artist?” This personal connection inspired him to reach out professionally, leading him to contact his brother Bill, who was already in Liberia, to facilitate an introduction with Fluxii. The CEO’s approach was motivated by a sincere desire to support an artist whose work he found genuinely impressive and with which he felt a meaningful artistic connection, rather than purely commercial motivations.
When the initial contact was established, Kuteh shared his vision for potential collaboration, and Fluxii requested time to consider the proposal carefully. After thoughtful deliberation, she agreed to move forward with the partnership, and both parties officially signed a collaboration deal. This agreement represents a strategic alliance rather than traditional artist representation, allowing both DMG Music and Fluxii to maintain their respective autonomy while benefiting from mutual support and shared resources in their respective musical endeavors.
Kuteh emphasized that this straightforward account explains exactly how DMG Music’s CEO established contact with Fluxii and the nature of their current professional relationship, describing it as “nothing more, nothing less.” By providing this transparent explanation of their collaboration’s origins and structure, the CEO hopes to clarify any misunderstandings while maintaining the professional integrity and mutual respect that defined their partnership from its inception. The clarification serves to protect both parties’ reputations while highlighting how authentic artistic appreciation can lead to meaningful professional relationships in the music industry.
